No-one is a bigger Ilford fan than myself, but, as you say, the products are now looking very expensive, especially if this further price increase proves significant.
Originally Posted by R gould
It is elementary economics that , with any consumer products, not just photographic, ongoing price increases will, eventually, be counterproductive and affect the volume of sales, especially at a time of recession and economies and in a decliming market, as customers move to cheaper options, use less, or even postpone purchases altogether.
As an example, check out the UK Royal Mail...every postage increase reduces their sales by volume, as people and businesses turn to other suppliers or electronic alternatives in the form of email, text, etc. Photographers likewise will turn to
other suppliers or restrict their picture taking.....and some may even take the electronic option.....