I don't know about the price being the same. When I log into Maco direct as a registered foreigner I get 0% VAT prices and yet Ilford FP4+ 120 is still 3,35EUR (32,69EUR in 10 roll quantity) while at B&H it is $4.25, still a 12% savings though if you purchase locally in NY you will have to pay NY sales tax I presume. Until recently FP4+ was $3.69 at B&H but the June 1st increase took it up (I'm not sure they raised it in January).