If one wants to make a US released coffee table book (photo book) of all the 2011 John Deere tractors (logos and mention of John Deere) just don't be surprised if there is a knock on your door.
I really don't see why you couldn't do that. It's just a documentation of fact without being judgemental or spreading false information. There is no loss to the company so I don't see what they can claim.
Originally Posted by zsas
reading the below first claim implies you need consent to use the trademark. I don't know what law specifically.