Kodak has had a bad history in coming up with odd film sizes. I think that it was their hope that other camera manufacturers would get on the band wagon. Add to the list instatmatic, 828, and 620 films.
Fuji also made APS film, and the cameras were made by Kodak, Fuji, Nikon, Canon, and Minolta. So, it did catch on with manufacturers, but I think consumers were turned off by the high price of the film and especially high price of processing compared to 35mm film. I worked at a one hour lab when this stuff was introduced years ago and people bought the cameras cause they had a lot of cool features, then were SHOCKED by the processing cost, nearly twice 35mm at that time!
Fine Art Photography of Indiana and other places no one else photographs.