Dear APUG Member,

I would like to make you aware of Photovision magazine and make a special offer to you.

Photovision magazine is about the art and technique of traditional, film based photography. Each issue contains at least three portfolios by established and emerging artists, in addition to thought provoking columns by Robert Hirsch, Greg Erf, Margaret Regan, and Randall Lamb. "Camera Views" by Paul Lewis discusses vintage cameras, lenses, and how to get the most out of them. "Tools & Techniques," by Stephen C. Peterson, is, well, tools & techniques. In "From the Gallery" Joette O'Connor helps you to navigate the gallery scene. All this and feature articles to help you improve your work, as well as promote and market what you already have.

Contributors to Photovision come from all over the world. Mako from Greece, Paul Lewis from Canada, Dr. Tim Rudman and Les McLean (yeah, Mr. Black & White) from the U.K., Dennis Chin from China, Burkhardt Kiegland from Austria, and more. Portfolios are equally diverse, Jan Pohribny from Hungary, Pupo from Cuba, Rafael Roa from Spain, Sandro Santioli from Italy, to name a few.

In addition to editing Photovision, I am the author of The Darkroom Cookbook, The Variable Contrast Printing Manual, and The Film Developing Cookbook. I have been teaching photography workshops since 1979. In 1999 I established a school of alternative photography workshops for the Photographers’ Formulary in Montana (www.workshopsinmontana.com).

The first 100 members of APUG to write Deana Fisher, pvadvert@ctelco.net, will receive a free sample issue. Let her know that you heard about Photovision through APUG.

Photovision is published 6 times a year. Subscriptions can be placed online at www.photovisionmagazine.com, or by calling 719/256-5099. The cost in the U.S. is only $26.95, in Canada & Mexico $39.95US, all other countries $49.95US.

Please take advantage of this offer and enjoy a free issue of Photovision with my compliments.

Steve Anchell
Editor

Okay, let’s get serious. Have a little apugger to apugger talk. For three years Photovision has struggled as the ONLY magazine in the world dedicated to all aspects of analog photography, color, b/w, large format, medium and 35mm, alternative processes - no digital, not even inkjet prints from scanned negatives. In our 64 pages we strive to provide a forum for analog photographers to present and discuss their work.

I’m going to be brutally honest. Small publications survive on subscriptions, not advertising. We’re not making it folks. It appears that there are not enough analog photographers (I’m talkin’ to you, pad’nuh) willing to shell out $26.95. We haven’t thrown in the towel yet, but if more of you don’t subscribe we may eventually be forced with a decision we don’t want to make: incorporate digital or go bust.

So what? One more rag more or less, right? The “so what” is this: Photovision is the only magazine that sends a clear signal to Kodak, Ilford, Durst, Schneider, Hasselblad, Agfa, Fuji, and all the other big daddies of the photo industry that make film, paper, and enlargers, that analog is not dead. If Photovision dies or has to go digital, then the above named suspects will say, “See, they couldn’t make it. Maybe we should stop making b/w film and design another chip. We can always advertise in...”

This is a magazine worthy of your support.

This is the magazine that has just completed six parts of a seven part series on BTZS by Greek photographer, Mako.

This is the magazine about which Jerry Uelsmann said, “The interview of me (by Robert Hirsch, Sept/Oct 2002) was the most in-depth in over a decade.”

This is the magazine that published the last interview with Oliver Gagliani.

This is the magazine that not one, but two of Ruth Bernhard’s closest photography associates said they learned things about Ruth in her Photovision interview that they never knew – things that weren’t even in her autobiography.

This is the magazine that published Dr. Tim Rudman’s in-depth article on toning in three parts because he couldn’t get all the information he wanted in one, or even two, parts.

This is the magazine that received a letter from Barbara Lowry of Cooke Optics, saying that we were the only magazine to review the Cooke PS945 Soft-Focus Lens (Jan/Feb 2003) and get it right (“Your review is the only thing in print about the Cooke lens that I have seen with 100% correct information in it...”)

Recently, APUG net administrator, Sean, wrote me to say, “...the 'analog' community is becoming more fragmented and fading away. I think if the analog community can partner up a little we'll be strong enough to ride this out.”

Photovision needs your help. If analog photographers aren’t willing to subscribe, who will? I’m asking you to spend $26.95 to walk your talk and support the last printed forum of pure analog, before it’s too late.

Please, take advantage of the free issue, I really want you to have it, especially if you’ve never seen Photovision. Aw, c’mon take it. But then go to www.photovisionmagazine.com and subscribe for 6 more. Think of your subscription as a donation to a political party. Cast your vote for analog.