I saw that you joined APUG yesterday Steve. Welcome. In Fact it was Don that has an article in your current issue that sent me my first copy of photo vision. I normally don't get subscritptions, but I have never seen your magazine at any store near me. I'm in the San Francsico bay area too. I took that copy with me to a recent workshop with Per Volquartz. Several of the people there had not heard of your publication either.
Just did the on line subscription thing, so one more impressed subscriber. Best of luck.