Ultimately it is Kodak's fault for the failure of Kodak. Consumers cannot be held responsible for a company, the company is responsible for figuring out what people want to buy, setting the right price, marketing it correctly and so on. After effectively inventing digital photography, they let others take it away. Playing catch-up now was always going to be a failure. After failing in the consumer market they decided that business to business was the place to be but again they are very late to the party.

$3 billion in patent sales would be good. They've lost $1.78 billion since 2008 so at that rate the patents would give them some breathing room if they can figure out what people want to buy, set the right price, market it correctly...