There are lots of outside forces acting on newspapers, it is not (entirely) a self-inflicted wounding. Lots of people blame newspapers for failing to react nimbly enough to the once-oncoming digital tide. True enough, but also I say it is a lot of people basically saying : "You failed to become Google." Which is not particularly fair to the newspaper industry as a whole.[/QUOTE]

I agree there are many "outside forces" causing a decline in newspaper readership. It is the way they've responded to these outside challenges that is questionable........"Going downmarket"..seems to be the accepted mantra, but is it working?......falling circulations all round would seem to indicate not.

Perhaps "quality" is considered "old technology"?