Despite the handwringing, how many people shot any sizeable quantities of Elitechrome 100 in the past 2 years? There's your answer.
I shot about 15 rolls since 1/1/11, before that I was splitting time between that and Kodachrome. I'm not a high volume shooter, but I really dislike the fact that I'm now going to have to pay double for the same amount of film (or shoot less, which is very likely given the fact that I'm a college student). Well, as they say, all good things must come to an end, and I'll just have to get a few bricks for the deep freeze.
"Panic not my child, the Great Yellow Father has your hand"--Larry Dressler