From what I get about the titanic / kodak relationship is that the man at the top wasn't paying attention.
The captain of the T ignored ice warnings and took the advice of a money man to go to top speed. The rudder and iceberg wouldn't have been issues if the boss of the ship had his head about him.
I'm guessing the same about Kodak. The men at the top have had their heads stuck somewhere the sun doesn't shine and now they're hit their iceberg.