There is a strong perception that 5x4 sheet film will be the first facing the axe by Fuji. There is just not enough demand there on a global scale. It's one reason I did not invest in 5x4 by 'looking into the future'. I don't see what there is to argument about Fuji vs Kodak in this thread. Both have their merits and will travel well, it's falling demand in the film market that is causing more concern.