I don't think we're in too much disagreement. When I first bought a Diana, they were in Woolworth's for about a dollar. Never heard of Lomo, back then. As for the "lifestyle/fashion" aspect, that can be true of any camera. I've seen Leicas and Rolleiflexes serving as fashion statements... I, too, find the marketing (especially of Lomo film) absurd. But the marketing has nothing to do with what you can accomplish with the cameras. They are merely tools, which can deliver marvelous images. You really should take a look at some of the stuff posted in the Gallery.