According to the Kodak website, Tri-x is the world's best selling black and white film. Yet it can't produce a single 120 roll at a profit? It seems odd that Ilford can apparently sell a single roll of HP5 at a profit. Maybe Kodak should let Ilford run the Kodak marketing department.
It also seems to me that 120 Plus-X was first discontinued in single rolls not too long (a year or so?) before the plug was pulled on the entire product.