I don't know - I can see "if you like Kodak buy it" but there's always the "don't get too used to because it will be gone next week" thought too.
In color I do like and use Kodak and will continue until it's gone. There's just nothing from Fuji that I'm aware of that's like Ektar 100, and nothing quite as good as the new Portras. I would use more E100G and E100VS but the demise of Ilfochrome even before I could get back into it leaves that less appealing than it would be otherwise. Besides, I don't think E100VS is available in sheets anymore anyway meaning for 4x5 I'd be using Velvia when I wanted amped up saturation.
I also recall PE saying that Ektar did not freeze well but maybe that was only the older version.