This is the way Kickstarter works. They set a deadline and it's up to the candidate to beat the bushes to find enough backers by then. I really recommend this project to everyone on APUG. Anton is doing something to promote what we love.
A word of caution to Anton... I was watching one project last year, and due to a glitch in the date or the time zone, the project closed a day earlier than the candidate expected.
Sounds neat, but again, what if the candidate doesn't meet the deadline?