Let's not be so discouraging, I think this sounds like a fun and worthy project. You are under no obligation to support it. I've supported several kickstarter projects, and as a result have built a nice small collection of art, so I've found it to be a mutually beneficial arrangement. Unfortunately, I don't know Mr. Orlov, and not sure how much "social" media he did prior to this venture, but I think it's clear that you have to have built up a pretty active online presence in order for your kickstarter project to be a success. I've posted this to my Facebook page, and I may again, I may even pledge a few bucks, but I hate to see film users being so, pardon the pun... negative.