When digital first emerged, for years I thought it was a wonderful addition to film, giving greater scope and possibilities of image manipulation and artistic realisation. Then sometime around 2002 it suddenly seemed to be high jacked by marketing people to the exclusion of film. Would others agree?
Since I make my living primarily in marketing and advertising, I would point out that this is nothing special or unique. As a matter of fact, for my money it probably more more correctly looked at in reverse because usually the marketing always follows the market.