Lupus didn't die because they didn't sell any film but because their former parent blocked Lupus' access to its accounts and money and because of a slightly criminal Boss. The only thing in common with Kodak is the amoral CEO.

Btw Fuji grows stronger and stronger in Tinseltown until a few years ago very few movies were shot on Fuji Stock (which is often superior to Kodak stock) but numbers a rapidly climbing furthermore a lot of film are shot on Kodak but released on Fuji or Agfa Stock (both Cheaper and just as good) and as we all know the money is in the release stock. Fuji also has new motion picture stocks (Eterna Vivid series) that still look like film (grain) as opposed to Kodak's drive for grainlessness.