Quote Originally Posted by Aristophanes View Post
But who will put forth the money for a company making products for a shrinking consumer base?
People with imagination and vision. People who believe they know where the bottom is and have a plan to operate profitably at those volumes. It will require that these people acquire the machinery at scrap prices and product rights for practically nothing. It must be an asset-only purchase including no liability for retirees (sorry, PE). Oh, and they must be able to keep the people with the large brains, the chemists and engineers with all the specialized knowledge.

Quote Originally Posted by Aristophanes View Post
Without new cameras as part of the formula, the consumer base for film emulsions of any kind from any company, Ilford included, will continue to shrink, not grow, and not even stabilize.
At the bottom end, how difficult can it be to build a 21st century version of an Instamatic or Hawkeye? How difficult can it be to partner with an existing manufacturer to produce a film version of an existing dslr by taking out 90% of the circuitry, adding film handling hardware and slapping on a Kodak label? I doubt those companies have forgotten how to build a film body. If they dust off an old design, startup costs would be very low, mainly for tooling up the manufacturing.

Producing products for a niche market is very possible, especially if that niche is actually world-wide via sophisticated web marketing.