Film prices have gone up substantially for US folks yet the demand for photographic film stays flat - and that in the face of a double dip recession.

Film prices have gone up due to a dramatic rise in the price of silver. And while its unpleasant to have to pay more, it reflects a sound business decision and somewhat stable demand, since Kodak did not feel the need to squeeze its profit margins or take an additional loss to maintain sales volume. Sometimes price increases are the clearest indicators of good business opportunity