Well, the name does stand for Analog Photography Users Group, not Analog Photography Promotional Association. I don't really see it as the responsibility of APUG to be "a true champion for getting the word out about film". Actually, I'm not sure I see where APUG has any responsibilities at all beyond providing a medium for those of us using film to talk shop.
I don't like the one-note doom-and-gloom discussions very much either, but it's not like the site consists entirely of them. You can always quit reading this thread and go discuss something you find more edifying. Pop over to the b&w forum and help holmburgers figure out why his Efke 100 sheets have thin highlights, tell me how to get my Impossible Project film to behave better, sell a lens you're not using, whatever.
-NT

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