Nobody's doubting that the amateur consumer market for film has signficantly deflated and isn't coming back. After all, if you're going to stay in business you need to sell expendables, and in consumer electronics the whole point is to make cameras or whatever that become obsolete as quickly as possible. It's that whole idiotic "latest and greateset" mentality that keeps it going. That's
an entirely different question from keeping an important color film niche open for serious commercial
and fine art users. Unfortunately, many mfg corps live or die based on peripheral issues, like not
reinvesting their profits wisely. But if there's a demand, the vacuum does seem to get filled by
someone.