Kodak appears to me like someone who uses a truck to carry computers from the times when computers filled a room. The truck wasn't bad but hardly anybody needs a truck for that anymore. The truck was repurposed for all kind of other tasks but never handled them well, and you can't just make a truck smaller.
The Ilford truck got tossed out many years ago and was replaced with a slick computer bag, which does well. We'll see what will happen to the Kodak truck in the next few months.