Let's face it, Kodak is toast! They are looking for the next consumer product that will keep the revenue stream going to support failing management. How many IPhone users print out the pictures that they take? I supported them for years but have moved on. Hopefully the company will be split up and a group of investors steps in and buys the film division. This is a niche market and Ilford realized this. I suggest that you support viable companies that cater to this market, Steven.