I've let a few friends (who went pixels years ago) reintroduce themselves to darkroom work, in my darkroom. They found they missed it, and are slowly shooting more film.
I let as many people under the darkcloth as possible. We take it for granted, but it's magic for others.
I give film, and processing equipment to friends kids, who are taking HS or College photo courses. I'll even process, and print, their first attempts.
Most importantly, I think we need to share our passion for our choice. Answer questions... show prints... show how little a film camera can cost...