My take on this is that the "consumer" and "commercial" divisions are defined by market and sales channel - they have many products, using different techologies, that are sold in similar markets through the same sales channels. The old "film" group was defined by technology - it had products that sold in different markets, through different sales channels, but which shared the same technology base. This suggests to me that the are "end of lifeing" film - i.e. they will continue to sell existing products as long as they are profitable enough to cover the overheads and expenses and retain mindshare from the execs in charge of their respective divisions. However they aren't planning any further development. Cost savings will result from elimination of R&D expenses (if there are any left) and unprofitable product lines, reduction of marketing and sales related expenses since these will be shared with other "consumer" and "commercial" products, consolidation of administration and reduction in overheads. The danger is that if "consumer" film sales (probably all still film, as another poster suggested) without support from "commercial" (movie) film does not contribute meaningfully to the bottom line of the consumer division in the eyes of a non-film exec (since the head of film is moving to the commercial products division which leaves consumer products with a non-film head) it may be terminated. I may be reading too much into the shifting of some deck chairs, though.
Last edited by andrew.roos; 01-11-2012 at 02:06 PM. Click to view previous post history.