Film was not making a profit. Look at the Q3 2011 AR. Go back a decade reading them and their "film and entertainment" side bleeds red ink, writedowns, and asset sales, mostly of depreciated capital.
As a summary, for every $100 Kodak invested in a film asset hoping to make $400 over a 10 year period, they actually only made $60, and had to sell (or destroy) the asset for pennies on the dollar. Kodak sold factory land, and some think that made Kodak a " profit". Capital destruction on the balance sheet is not revenue.

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