Quote Originally Posted by Hatchetman View Post
How much more can demand really fall? I mean, I saw one person shooting film in the past 12 months and thousands shooting digital. Anyone in the US, Europe, or Japan that is shooting film now is likely to continue doing so. I don't know about Hollywood, maybe that could fall much further yet.
I think it indicates two things: (1) demand for Kodak products really is falling unmanageably, and (2) that people are swiftly changing allegiance to Kodak's competitors.

Whether it's more of (1) or (2) we can't say, without seeing Fuji and Ilford's numbers. That we haven't seen much price change in Fuji/Ilford suggests to me that it's more of (2) than (1).