Net sales declining by $1.2 billion over those years. But look at the decline in total assets. The digital segments decline by less than half as much as the film and entertainment group, and there is a still a net loss.
Originally Posted by Alan Klein
Losses from film and entertainment are contributing far more to the losses than the digital and graphics groups.
Then pop up and look earnings and compare to the restructuring and rationalization costs. You think that maybe those restructuring costs are mostly related to film distribution and the decommissioned factories?
What the earnings show is that the graphics side is small and volatile, digital is doing better (with 2008 being everyone's annus horribilus), and film is trending downward strongly.
I'm not sure one can salvage a produce the is losing customers so fast with no end in sight. The Ch. 11 will be throwing the film side to the wolves. It's a huge cost centre with sales in decline holding back the possibility tat the company can grow again regardless.
But in relation to the thread topic, the Kodak numbers demonstrate an accelerating loss of customers. The split between still and motion picture photograph is unknown, but I have 2 neighbours who cannot give their darkroom equipment away. From consumers to pros to do-it-yourself hobbyists the film market is shedding demand. It's on Craigslist and eBay and in this forum.