Quote Originally Posted by zsas View Post
Thanks Keith! I find the omission of the fact that Kodak does market sensors odd though, the article paints them in a corner without mentioning those advances (which never attained mass market save for Leica). Which at the end of the day Kodak are still in the same corner though, just a though though that the author brushed over the sensor route as if to say they didn't try, but I am saying they did but seems to be futile...time will tell. Good read though!
Kodak sold their sensor developments last year. They do not have the financial resources to invest in fabs and operating them. Their CCD sensors have trouble competing with CMOS sensors (video and high ISO). The path Kodak took has limited market size.

Kodak did make digital investments to substitute revenues lost given the mass move by consumers from film to digital, but not enough effort was out into maximizing their value. Kodak did not cut its film margins fast enough to keep up with the consumer, nor did it divert enough margin to digital from its other profit centres. The article very correctly points out that Fuji did just that--cutting its traditional product lines and investing in or purchasing new ones--and is thriving.

Yes, a good article.