The one big thing that Kodak has going for it as a Printer Company though, is that Kodak is the picture company. HP and Epson don't come to mind when we talk about classic prints. With a huge advertising campaign with new, easy to use products based on the classic style of Kodak commercials, I think you could have a chance. But if they don't caplitalize on the Kodak legacy for imaging, as a printer company, they will be useless. Heck, even their claims of printing cheaper, which has been their printer tactic lately, is just horrible - nobody trusts that.