From the BJP article it sounds like winding down the film business would be the wrong thing to do, so that's good news. But, when the news of the bankruptcy broke the other day I must admit that a feared the film side would be wound down - not because it couldn't be profitable, but because that's the obvious, 'modernising' thing to do.
That prompted me to set up a blog/campaign, and I hope the idea appeals to the APUG audience.
Given that I haven't made 5 posts yet I'm not allowed to post the direct link, but if you Google "tumblr emulsion for eternity" it'll get you there.
There's also a Facebook page of the same name.