It's nice to dream but comparisons are futile. Gibson made great guitars in the '50s and early '60s..then got lost. Quality slipped, the true art of craftsmanship went out the window, and years of mediocrity ensued. But, "The" guitar didn't change...Gibson did. To resurrect their name, they first needed to start producing their iconic product (The Les Paul) with the same attention to detail as they did back in 1958-1961. Yes, wood has changed, Brazilian rosewood used for fingerboards back in the '50s and '60s is no longer available or much different. Pick up magnets are not the same and machine wounding assured precision but usually predictable and stale tone. Not what made the guitars of the past truly special and unique, piece by piece. Fast forward 50+ years and the guitar is essentially the same. It was just a matter of getting their proverbial shit together and move it into the new century by remembering what made them great in the first place. For Kodak, for as much the dream sounds appealing, is a matter of new technologies replacing the old at the consumer level. Endorsements from a bunch of old and iconic film names is not going to bring a 15 year old to pick up film, camera, paper and start breathing chemical fumes again. It's a lot easier to pick up a new Historic Les Paul Standard and a Marshall amp and make some good noise, just like the old days. Some things never change but for Kodak a lot has and they simply missed the boat. This is not to say that they couldn't revive things as a smaller group and once again focus on what made them great 50 years ago, but that would hardly be a success story.