Quote Originally Posted by MaximusM3 View Post
For Kodak, for as much the dream sounds appealing, is a matter of new technologies replacing the old at the consumer level. Endorsements from a bunch of old and iconic film names is not going to bring a 15 year old to pick up film, camera, paper and start breathing chemical fumes again.
Yes, buying up tiny niche companies and bringing back tiny niche products is not the way to regain a mass-market consumer base that never at any time cared about those things. And who doubts the quality of Kodak's products? Or at least their film products. Kodak's consumer empire was built on notions of ease-of-use and reliability. Kodak's current consumer offerings, are, well, not that.