One of the challenges for any medium to be appetizing to a potential creative user, even if more niche & expensive, is that bold and fresh looks are key in keeping all interested parties engaged, not just those on APUG. The other thing is that if a medium seems unstable to a potential long term user in terms of availability, he views other options if that is a particularly important aspect of his choice. So knowing just how niche this might all become is probably in the pit of many a stomach on this site as we think about what our do or die products are. So keeping film around is about moving forward with it, keeping it edgy, good and visible.

For a host of reasons, makers of film just don't put forth even a fraction of the marketing budget for film that others do for digital so it really is up to us, the film user to commit fully to the medium and then promote it a like a pink pimp in Harlem.

How does the viewer of photography online and elsewhere find the best photography currently being made on film? This site could have a home page engine that loops that very answer beautifully right before our eyes but there is just nothing. Move the twitter feed and shrink the left a bit and loop a gallery for god's sake, it's overdue...