A lot has to do with cultural distinctions. Around here no one will buy a really big print. The folks with the huge
incomes locally (and some of the richest people in the world do live here) tend to build elaborate craftsmen style houses with lots of little niches and fancy woodwork, and not big blank walls like in Vegas or Miami. And when they purchase prints they're thinking more along the lines of the West Coast school - collect a Weston, for example. Commercial decor will use moderately big prints, but generally relatively chepo decor. Tricky market. There used to be a local saying, if they can't carry a print under their arm, it won't sell. But I was more
poking fun at the sheer extremes in operation right now. It's like all that digital faux fresco on the ceiling of the Venetian in Vegas (speaking of a disgusting town) - pretty impressive technique, but otherwise just wallpaper
than will get ripped down and replaced within ten years. Same thing with some of these huge wall prints - they're going to fade unevenly due to either the nasty UV display lighting or sunlight, and cost a small fortune
to mount and hang. I have some friends down the street who specialize in ultra-large digital printing techniques,
but they export everything to NYC or Europe.