Quote Originally Posted by Thomas Bertilsson View Post
The best way to promote film is to use
it, print it, do it well, and show it.
That's a good way.

Quote Originally Posted by Thomas Bertilsson View Post
Most intelligent people understand that it's the results that matter,
and not the tools.
I can't agree. Process is a process, much more than a mere tool. You do
realize that yours is THE argument of digital? I think Knowledgeable
people know and appreciate the difference between riding their bike and
driving their Hummer even if they end up at the same place at the same
time. Knowledgeable people know and appreciate the difference
between home grown and factory farmed meat, eggs or vegetables, even if
they look and taste similar. Process matters.

We are told (by salesmen) that nothing but the surface of things matter.
We are a results only, to hell with how you got there culture. GET RESULTS NOW!
The attitude that the photographic process doesn't matter plays right into
mass-market mentality. But process does matter because each process has
its own strengths and weaknesses, physical, tactile and esoteric
qualities (as you obviously know and appreciate), and each uses its own
resources and materials and has its own consequences. And try as you
might, no matter which process you choose, you have to go through that

That's not to say that one is superior to another in an objective way,
but to say the process doesn't matter does not help film. If the process
doesn't matter, and someone can get the result they want digitally
(if they can't today, they will someday), why would they ever use film?
You have set up the eventual extinction of your own argument for film.

The process is the journey, and the wet process has much to recommend
it. Its a physical process, requiring movement, the moving from wet to
dry side, the opening of boxes of paper, pulling each one out, the
setting up the enlarger, putting the film in the carrier, flipping on
the light, leaning over to focus, developing and squeegeeing the prints.
Its a sensory process, the feel of the paper under your fingers or in the tongs in the
tray, the chemical smells (whether you like them or not), the amber glow of
the safelight, the sound of prints washing. Even the "drudgery" of it,
as Brett Weston called it, is part of the process. Contrast that with
sitting at a monitor clicking a mouse. One is not better for everyone, but they are
different in big ways that definitely matter. Sweeping all of that under
th rug and reducing it to "results" dismisses 99% of what analog photography is.

Anyway it is clear from your posts that process does matter to you, despite this puzzling comment.