We just returned home from the theater. Ads and other "stuff" shown to early arrivers were digital. The feature (and a few feature previews before it) were film. To reinforce the message, moments ago I sent that theater chain's management a "contact us" message, via its Web site, saying the only reason we went there was their film projection. I added that one might as well stay home and watch a disc when theaters project features digitally. My conclusion was: "As long as you project film, we will keep coming to your theater. Switch to digital and we're done."
Originally Posted by Sal Santamaura