Well, you answered the question yourself with Fuji. They have managed to move beyond film to other profitable ventures, but they still record large declines in film sales. They may pick up residual customers for C-41 from Kodak, but that does not change the problem with falling aggregate demand, and I doubt Fuji will go on a mission to carve out a niche for film. It's Kodak that has the history and legacy to do so and in theory, they could spin out that legacy to better managed, more focussed partners.