Well, like Manarchy said, it'll be like the circus coming into town.
Here's a thought: at a 35ft length, for a headshot with everything in focus, six feet high, what aperture is that for that DOF? Something just doesn't quite add up for that. I've poked around on the macro calculators, and it's just that somehow this isn't making sense to actually need a 35ft camera.
I think the *PLATFORM* is 35ft from end to end. The camera proper is not going to defy the laws of optics. But it is all about the hype and the show.