Trust is no longer a business consideration for Kodak. It makes no difference to the bottom line anymore. Kodak invested billions of $$$'s in their films and the brand, and their customers walked away. The currency of trust in private contract makes no sense when your customer is flirting with everything else in sight.
Originally Posted by Plate Voltage
Most of Kodak's revenues are now made on their digital press systems where they rank in the top 2. These are B2B sales and growing. The B2C personal printer side is only treading water.
Frankly, this decision was likely made at the insistence of the Court-appointed administrator overseeing the C. 11 proceedings. Kodak announces the end of a product, but, in reality they could have banged off some master rolls and cut to demand for quite some time without a public market exit announcement. (For all we know this is what Fuji is doing right now). The rationale is the cost of production vs. demand. Same for Plus-x. Same for Fuji's Neopan 400 and 1600. Too few customers even to scale down.