Quote Originally Posted by Plate Voltage View Post
Trust has been an issue for me with Kodak for a number of years now because of they way they'll promote and flatly deny discontinuing products only to announce discontinuation long after manufacture's ceased. Most recently with Plus-X - it was what, a couple of weeks between Kodak announced that it would only be available in five packs only and announcing that it was totally discontinued period (all formats, whether in five packs or individual boxes)?

At this point, the product lineup isn't what is at issue before, the bigger issue is trust: How long can a company that's lost the trust of its customers continue in business? Kodak's burned film customers enough times and they've burned digital customers on a good number of occasions too. At some point customers are going to stop gambling on Kodak altogether if they lose the trust of the marketplace (all products, not just film and related materials).
Trust is no longer a business consideration for Kodak. It makes no difference to the bottom line anymore. Kodak invested billions of $$$'s in their films and the brand, and their customers walked away. The currency of trust in private contract makes no sense when your customer is flirting with everything else in sight.

Most of Kodak's revenues are now made on their digital press systems where they rank in the top 2. These are B2B sales and growing. The B2C personal printer side is only treading water.

Frankly, this decision was likely made at the insistence of the Court-appointed administrator overseeing the C. 11 proceedings. Kodak announces the end of a product, but, in reality they could have banged off some master rolls and cut to demand for quite some time without a public market exit announcement. (For all we know this is what Fuji is doing right now). The rationale is the cost of production vs. demand. Same for Plus-x. Same for Fuji's Neopan 400 and 1600. Too few customers even to scale down.