Fuji has been dominating the chrome market for quite awhile now, just like Kodak dominating color neg film. As long as they were competing head to head probably neither was able to make decent
money. It was raw competition, that's all. They can't afford that now. This was inevitable bankruptcy or not. It hardly means the end of E6 or chrome films per se. Three-hour long slide shows
of Aunt Maud's vacation to Peoria might be over, since she can now post her shots on the web.
But there are plenty of other valid reasons to keep chrome film going. But one inevitabel side effect of specialization rather than head-to-head competition is that you can expect both chrome and
color neg films to significantly rise in price. But economies of scale dictate the two companies
specialize in what they do best in this respect. Overhead itself is rising quickly.