Quote Originally Posted by railwayman3 View Post
Artistophanes wrote: "Trust is no longer a business consideration for Kodak. It makes no difference to the bottom line anymore. Kodak invested billions of $$$'s in their films and the brand, and their customers walked away. The currency of trust in private contract makes no sense when your customer is flirting with everything else in sight."

I was actually talking about "trust" in the sense that Kodak, for a long time now, have been promising to support analog, then, within months, discontinuing products one after the other. That's nothing to do with customers choosing alternatives, analog or digital....the latter is just hubris, bad management and failure to compete on the part of Kodak. You can't blame the customers.

But it is another reason for customers to choose other brands with a better "image" of trust and reliability, particularly as the Kodak name disappears from shops and shelves.
The other brands are under the same pressure of declining demand.

It's an industry-wide problem. From Fuji's perspective this may not be a good thing because they are now seen as the sole source for tying their brand to the E6 product in constant demand decline. If they cannot find enough customers, then Fuji will get the "killed it" tag.

Kodak cannot afford to invest in fickle customers. It has a fiscal duty to its shareholders (now creditors) and it often makes sense in business to walk away from products and customers that do not serve the bottom line.

Both Kodak and Fuji appear to be helpless in stemming the drop in film demand. That's why I hope some Hollywood connected private equity will pick up the market and consolidate.