The other brands are under the same pressure of declining demand.
Originally Posted by railwayman3
It's an industry-wide problem. From Fuji's perspective this may not be a good thing because they are now seen as the sole source for tying their brand to the E6 product in constant demand decline. If they cannot find enough customers, then Fuji will get the "killed it" tag.
Kodak cannot afford to invest in fickle customers. It has a fiscal duty to its shareholders (now creditors) and it often makes sense in business to walk away from products and customers that do not serve the bottom line.
Both Kodak and Fuji appear to be helpless in stemming the drop in film demand. That's why I hope some Hollywood connected private equity will pick up the market and consolidate.