Photography's future is assured when people realise that digital picture-making isn't photography at all. It's a clever electronic and data-based recreation of the traditional work-flow of paintings and drawings. Yes, what used to be done by looking, thinking, and hand work can now be done by image capture, processing, and output. The making of pictures out of light sensitive materials, what photography has always been, is a different process with a different relationship to subject matter and a different relationship to the aware viewer.

It doesn't become the truth that digital picture-making is photography even if millions of people say it for a hundred years. Consider a sharp analogy. Californian wine, dry, white, and bubbly was labelled and sold as Champagne for more than a century. Millions bought it and drank it in good faith as Champagne. But it never was the real thing; the wine from Champagne in France. Today Californian wine makers can still (legally under US law) label product as Champagne but few would do it. They would not want to be thought of as people of ill repute. In years to come labelling digipix as photographs will seem just as tacky.