Kodak "We have to contend with further increases in energy and raw material costs, and higher costs associated with lower volumes. Therefore, to remain a sustainable, viable business, the company is implementing a price increase for consumer and professional films."

Per Amateur Photographer:

I will gladly pay more than lose another line. We can continue fellow ostriches! D&Gs need not apply (doom and gloom'rs).

Ostrich mascot, per Microsoft royalty-free website: