As a dealer, I am completely unsurprised as this decision of Kodak. Sales were poor, miles and miles behind Kodak colour neg and B&W.
The most frustrating thing is that as soon as the discontinuance was announced everyone went mad for these films - we had to shut down the Kodak colour reversal part of our website to stop customers ordering films as soon as Kodak told us we would receive no more.
There is a lesson here - if people don't want to loose these products, buy them before they decide to kill them off!!