I have mostly Tiffen and three Hoyas. To me they are the same quality, but I'm no expert.
To me any name brand screw in type (Hoya Tiffen B+W Rodenstock) do what they are designed to do, filter light without distortion. It all comes down to budget and what the store has in stock at the time.
Sorry, just could not afford the orange 77mm Rodenstock, so I bought the Hoya.