A advertising campaign that is a story. Showing someone who uses a film camera. Nothing that is immidiately obvious that it is the camera and the film that is being advertised. The person would not be a professional photographer or in anyway employed in the photographic industry, just a normal person going about their daily life. But they have a passing interest in photography and takes some pictures of the family or a landmark. Has the film processed, or self processes the film and gets the pictures. The advert would show how simple film photography can be. The adverts could become like a 3-minute at a time mini series.