1. Visit galleries and see a wider range of superb prints and see what is really going on. Pay particular attention to how bright the light tones are and how they relate to the shadows (and blacks) in particular. Look at the overall contrast range and how this is impacted by the lightest and darkest area. If you are inexperienced, you might find this quite a surprise.
2. Spend as much money on paper and film as you do new gear
3. Spend more time in the darkroom than you do on the internet.
P.S. I am failing miserably on #3 right now, but will reverse the situation in a month!