I have to disagree here. I don't think we should just blindly "suck it up" from Kodak. I love Kodak film but there are other companies that seem to produce film at a still reasonable price even with the reduction in volume. I don’t want to pay more for Kodak film just to subsidize Kodak’s mismanagement. I think they need to “suck it up” and get efficient. If they choose to stick with film they need to trim the fat and make themselves competitive in that market. If they’ve done that and the product is good I will pay for it, even if it’s a bit more. But there is a cut-off where people will just go elsewhere, myself included.